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Global State of Customer Service Sophistication
Microsoft's "Global State of Customer Service Sophistication" explores the crucial alignment between customer service and brand loyalty. With research showing a staggering 96% of customers might leave after receiving subpar service, the whitepaper provides actionable steps you can take today to uplevel the sophistication of your customer service experiences and ensure your success, tomorrow. Get insight on risk factors, challenges and steps to address them by modernizing service experiences with the right strategies and technology solutions. Download it here.
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Why is customer service important for brand loyalty?
Customer service is crucial for brand loyalty because research indicates that 96 percent of customers will leave a business without warning due to poor service. Quality service fosters brand trust and customer satisfaction, which are key factors in building long-term loyalty.
How can organizations improve their customer service operations?
Organizations can improve customer service by adopting new technologies such as AI and automation, which streamline case management and provide personalized service. Implementing self-service options and enhancing agent productivity through knowledge management tools can also lead to better customer experiences.
What trends are shaping modern customer service?
Current trends in customer service include a shift towards omnichannel engagement, where nearly 40 percent of organizations are utilizing digital channels alongside traditional methods. Additionally, there is a growing reliance on AI-driven solutions for routing and support, as well as a focus on providing agents with a comprehensive view of customer interactions to enhance service quality.
Global State of Customer Service Sophistication
published by WorkMagic, LLC
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